The North Face gets a ‘pie in the face’ for virtue signaling without understanding their own products

In the news today is a hilarious case of lack of self-awareness and hypocrisy,,, The North Face refused to make jackets for an oil and gas firm, saying the company’s products “didn’t align with its brand standards.” This shows an amazing lack of awareness because their outdoor wear fabrics are almost entirely created from oil. “They told us we did not meet their brand standards,” Innovex Downhole Solutions CEO Adam Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.” In fact, a whopping two-thirds of our clothing is made from petroleum derived synthetic fibers. The North Face’s rank hypocrisy has been called out in a short video by Chris Wright, CEO of Liberty Oilfield Services, >click to read/watch<16:04

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