Hy-Vee team travels to bayou, studies source of its shrimp

If everything you know about shrimp fishing comes from watching “Forrest Gump,” one thing is certain: You don’t know much about shrimp fishing.

“The difference between us and our competitors is that we pack and sell our own shrimp,” said Alex Laperouse, who is part of the Piazza sales force. “We know our sources personally. And that means we can better control quality and consistency.”

Piazza’s president, Kristen Baumer, said the company’s approach reflects U.S. consumers’ growing desire to know the source of their food, how it is handled and what measures are taken to safeguard it. Read More