Canadian and P.E.I. lobster brands can go hand-in-hand

Canada’s lobster fishery is already worth $1.7 billion annually and employs approximately 15,000 people, says the LCC’s executive director, Geoff Irvine. He said the LCC is setting out to grow those figures through its generic marketing and promotion strategy; one which presents the message: “The best lobster in the world comes from Canada.” “The P.E.I. lobster is a Canadian lobster. They go hand-in-hand,” Read the rest here 09:06