For Rockfish, A Tale Of Recovery, Hidden On Menus

 For West Coast commercial fishermen and seafood lovers, there is reason to cheer. “On the East Coast, they call striped bass ‘rockfish.’ You offer them a chilipepper,” Moonen says, citing the name of one rockfish species, “and call it a ‘rockfish’ and they’ll think they’re getting a striped bass.” “I think it’s more interesting to use the real names,” Rorapaugh says. “If you have thornyhead rockfish on the menu, it will start a conversation.” Read the rest here 09:42