Maine Lobster Marketing Collaborative plan will start with upscale restaurants

March 7, 2015 New England

Collaborative leaders and their advertising agency outlined the new marketing plan Friday at the Maine Fishermen Forum. The plan starts by focusing on upscale restaurants in the Northeast, and working with well-known chefs to get them to use and talk about live Maine lobster. The prime marketing focus will be to increase demand and price for soft-shell – what the ad agency calls “new shell” — lobsters. Video, Read the rest here 13:33

Maine Fishermen's Forum, Maine Lobster Marketing Collaborative

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The New England groundfish debacle (Part III): who or what is at fault? Nils E. Stolpe/FishNet

It took me a while to decide how to most accurately describe the situation that has been visited upon the New England fishing communities that are and since colonial times have been dependent on the groundfish fisheries.

NILS STOLPE: The New England groundfish debacle (Part IV): Is cutting back harvest really the answer?

While it’s a fact that’s hardly ever acknowledged, the assumption in fisheries management is that if the population of a stock of fish isn’t at some arbitrary level, it’s because of too much fishing. Hence the term “overfished.” Hence the mandated knee jerk reaction of the fisheries managers to not enough fish; cut back on fishing. What of other factors? They don’t count. It’s all about fishing, because fishing is all that the managers can control; it’s their Maslow’s Hammer. When it comes to the oceans it seems as if it’s about all that the industry connected mega-foundations that support the anti-fishing ENGOs with hundreds of millions of dollars a year in “donations” are interested in controlling. Read the article here

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