‘Superhero’ Maine lobstermen will star in worldwide lobster marketing

In December, the Maine Lobster Marketing Collaborative (MLMC) hired the global public relations firm Weber Shandwick, based in Boston, to help expand existing markets and find new ones. The company will lead public relations, advertising, social media and digital content on lobsterfrommaine.com. “We have a superhero in lobstermen, and a lot of brands don’t,” said Patty Stone, executive vice president at Weber Shandwick. “We have this halo effect from Maine. You don’t often walk into clients who have such built-in benefits.” Read the rest here 13:27

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