New marketing plan targets chefs to sell lobster by promoting “new shell lobster.”

The goal of a new marketing and promotion effort is to have those tourists also eat Maine lobster in their home cities. The Maine Lobster Marketing Collaborative is leading the effort and was formed by the state and the industry. It is paid for by increased license fees on fishermen and dealers.The promotional target, at least to start, is out of state restaurants. Collaborative executive director Matt Jacobson said research identified 2,200 “upscale casual restaurants” between Maine and Delaware, which are considered the focus for the marketing effort. Video, Read the rest here,14:15

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