The Master Lobster brand – “Every lobster fishermen in Prince Edward Island is part of this brand”

The first shipment of P.E.I.-brand processed lobster products from the P.E.I. Fishermen’s Association has left the Island. The blanched frozen lobster was shipped from Royal Star Foods in Tignish Tuesday, about a year and a half after the association began working on the Master Lobster brand, which the PEIFA hopes will distinguish P.E.I. product from the competition. “Fishermen decided that we want to be a part of marketing and promotion, [to] create competition in the marketplace,” said president Craig Avery. Read the rest here 08:08