Lobster industry told to leverage Canadian brand

article_largeStewart Lamont of Tangier Lobster Company ,  and Patrice McCarron of the Maine Lobsterman's AssociationThe Canadian lobster industry has been missing the boat for years by failing to capitalize on an iconic and trustworthy symbol known the world over. “We have a superior product here in this country, but fail to use this incredible branding image that is entirely free,” said Stewart Lamont of the Tangier Lobster Company in Nova Scotia. “We have one of the most effective branding stories possible and we have it in one word – Canada.” Lamont told the U.S.-Canada Lobster Symposium recently the industry that intrigues and delights him is a fractured and chaotic system,,, Read the rest here 14:29

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.