Audio Report: Supporters Say Lobster Marketing Efforts Paying Off

The first year of Maine’s new lobster marketing effort is starting to pay off. That’s according to supporters, who believe the $1.5 million invested is boosting the profile of a premier brand. And they believe the next four years of the campaign will reap significant rewards for the industry. Given the popularity of the Maine lobster, you might think that chefs everywhere would be comfortable plating it up. But as Matt Jacobsen of the Maine Lobster Marketing Collaborative told a legislative committee recently, that’s not the always the case. Audio, Read the rest here 11:13