Selling ‘Gloucester Fresh’ to middle America

57ce2a74af890.imageMore than 1,500 miles separates Gloucester from Bentonville, Arkansas. But if Barry Furuseth has his way, he’ll connect the two geographical dots with an unceasing supply of fresh seafood from America’s oldest seaport. Furuseth, the owner of Blu Fresh Fish Marketplace in Bentonville, has become one of the staunchest acolytes of fresh Gloucester seafood and the city’s rich fishing heritage, incorporating both onto his restaurant menu and into the cases of his seafood market. “I want to showcase the American fishermen and I want showcase ‘Gloucester Fresh’,” Furuseth said Friday afternoon, invoking the name of the city’s overarching seafood marketing brand. “I want to show people that this is where their seafood is coming from, from these cold, clear, fresh waters. And to do that, we will market and sell ‘Gloucester Fresh’ seafood.” Read the rest here  08:47

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