Fisheries group wants PEI lobster marketed as Canadian product

lobsterDM0811_468x521The Eastern Kings Fishermen’s Association is determined to have PEI lobster marketed as a Canadian product rather than specifically Island sourced. The Lobster Marketing Board (LMB) is getting set to promote the sale of the PEI commodity through funds collected through the lobster levy. At the same time the Eastern Kings Fishermen’s Association (EKFA) is putting its support behind the Lobster Council of Canada (LLC), whose mandate is to promote the product regionally. Fishermen who attended Monday’s annual meeting of the EKFA unanimously agreed to make a $6,000 donation to the LCC and buy a membership into the organization, thus having the distinction of being the first PEI fishermen’s local organization to become a member. The motion, put forward by fisherman Michael MacDonald, was in part due to the concern fishermen have over PEIFA marketing PEI lobster on its own over the last couple of years under the Master Lobster Brand. Read the rest here 15:25