Some industry members fear confusion as Nova Scotia launches its own seafood brand

Nova Scotia’s decision to create its own seafood brand is getting mixed reviews, with praise from some exporters and a pan from one industry association concerned it could cause confusion in the marketplace. Fisheries and Aquaculture Minister Keith Colwell unveiled the $150,000 branding effort Thursday at the Halifax airport cargo hangar where tonnes of live lobster are flown to Europe, Asia and the Middle East. “We realized sometime ago we have to have a unique brand for Nova Scotia,” Colwell said.,, The Halifax-based Lobster Council of Canada is not on board with the new brand. The council has spent years promoting the region’s exports as Canadian lobsters. “We believe  it will lead to confusion in the marketplace,” said executive director Geoff Irvine. “We would prefer Nova Scotia processors use the Canadian brand.” Read the story here 11:25