It started as a normal day…

When Life Cell inventor Scott Smiles went to sea for what was supposed to be a short pleasure trip, the result was far from what he had expected. Something went catastrophically wrong – and he and his friend Rick and their respective sons Riley and Ryan found themselves in the water, clinging to a cool box and having grabbed a hand-held radio from the boat before it went down. ‘He was struck by the fact that all the safety equipment was there on board – but the problem was that it was all kept in different places,’ said Sally Dale of Pinpoint Electronics, the European distributor for the Life Cell, the innovative safety kit that resulted from the startlingly sudden loss of Scott’s boat. click here to read the story 13:55