At Seattle-based seafood giant Trident, a new generation is at the helm

Joe Bundrant’s first Alaska summer with Trident Seafoods was back in 1979, a tense time for the Seattle-based company founded by his father Chuck Bundrant. The Bristol Bay salmon run was in full swing. But a bitter strike over low prices kept nets out the water, and shut down the regional harvest. Chuck Bundrant had piled up debt to build the Bountiful, a 165-foot processing vessel that was then only a year old. He didn’t want it to sit idle. So, he urged the fishermen to cross the picket line and allow him to freeze their sockeye catch. When the season was over, he pledged to settle with them on a fair market value “He just said, ‘Trust me.’ And those guys went fishing. It was a very powerful lesson for a young guy,” click here to read the story 12:35