The Japanese like to see sea urchins with big gonads, but not too big.

Newfoundland and Labrador has made a dollar on urchins, but could potentially make more in future. “It needs to have the right shape, the right colour, the right texture and most importantly the right taste,” said Philip James, a scientist with the Norwegian institute of food, fisheries and aquaculture research (Nofima), describing the seafood market demand, at the recent World Seafood Congress in Reykjavik, Iceland. About 90 per cent of the globally produced urchin gonad — or roe, as is more commonly known — is sent to the Japanese market. It can be hard at times for the world’s producers to source good roe, with urchins plucked from the ocean not always having consistent quantity and quality. click here to read the story 11:18