A fisherman’s tale…

As a young man in his late 20s Peter Bullock made a living sailing luxury yachts around the Mediterranean for the super-rich. But when he was offered the opportunity to skipper a boat fishing for pilchards in Cornwall, he leapt at the chance. “Except we don’t call them pilchards now,” he points out. “They’re Cornish sardines.” Twelve years later, the catch he brings back to shore each morning is being sold not in cans, but on the fresh fish counters of upmarket supermarkets like M&S and Waitrose. click here to read the story 11:11