Is frozen cod just as good as fresh? Yes. As long as it is handled properly, new research reveals.

In Norway they say that nothing is in more of a hurry than a dead fish. This is probably true, because on average it takes three days for a fresh cod to reach most sales counters. And for both retailers and customers, a three-day-old fresh fish is stretching it a bit. However, if the fish is frozen on board the vessel and thawed properly before it reaches the sales counter, its quality can be just as good as if it had never seen the inside of a freezer. Just as long as the fishermen and fisheries industry take note of our research results. From fresh seasonal fish to a high-quality frozen product. click here to read the story 12:55