Iceland is selling whole, raw lobsters – already shelled – for £15.

At this price, the lobsters, weighing about 140g, are considerably more expensive than the ones already in their shell that the likes of Aldi sell at Christmas for £6, or the pair of lobster tails that Asda sells for £12. But Iceland is confident that it will be a hit with British shoppers, many of whom see lobster as a key part of a Christmas buffet or meal. Sales of lobster jumped 32 per cent last year, helped by a price war which saw Lidl sell lobster for just £2.99 for a limited time in December. click here to read the story 09:35