Fighting the ‘good enough’ syndrome How Iceland is turning fish into a luxury item

The members of Iceland’s Ocean Cluster House, an innovation incubator for start-up companies, are developing new business ideas from fish meat, oil, bones, intestines and skin. This September, government officials, educators and people involved in the Newfoundland and Labrador fishery visited the Ocean Cluster House to take notes on Iceland’s successful experiment. Their tour starts at the house’s public restaurant, “Bergsson,” where pillows are made from boat sails and pendant lights are cleverly fashioned from old buoys. Everywhere you look there are reminders of the fishery.  click here to read the story 18:28

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