Coronavirus: ‘We’re trying to stay alive’ – Santa Barbara fishermen sell straight to the consumer
Instead of selling to fish processors, who then sell to restaurants, Mr. Cheverez resolved to get his product out to the public directly. With the help of other fishermen who have joined the operation, Mr. Cheverez now offers fresh seafood immediately out of Santa Barbara Harbor – no restaurant, grocery store or processor needed. “We’re trying to stay alive,” said Mr. Cheverez. “We’re selling what we sold before, just without the middle-man. We have one- to two-day old products that we’re selling, and the local community is buying from us right away.” >click to read< 14:39
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