When Lobster Got Fancy

Once called the poor man’s protein, it was only fit for the poor, servants, prisoners and being soldiers’ staples to everyone’s idea of a delicacy, “The Cockroach of The Sea”- some 150 years ago, did become one of the most remarkable re-branding in product history.,, If today’s lobster wears a top hat, 80 years ago he wore overalls and was probably picking up garbage. The lobster is a self made creature and quite the social climber. So how did they climb the social ladder? >click to read< By Joanne Blais 12:48

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