Who’s Buying Lobster?!! Maine Lobster Industry Pivots Focus

The Maine lobster industry has shifted it focus from foodservice to retail as restaurant demand has fallen amid the COVID-19 pandemic. While 70 percent of Maine lobsters are usually sold through foodservice channels, this year that figure is expected to be under pressure amid widespread restaurant closures and restrictions on dining out. “Typically we spend a lot of our marketing resources educating chefs about Maine lobster,” said Marianne LaCroix, executive director of the Maine Lobster Marketing Collaborative which represents Maine lobster harvesters, dealers, and processors. “We looked at what was available to us, and saw it was going to have to be about consumers eating lobster at home this year.” >click to read< 12:13

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