Tag Archives: “Gloucester Fresh”
Push on to brand, market Massachusetts lobster
Building on the success of its Gloucester Fresh seafood branding campaign, the city of Gloucester plans to apply the same formula to help brand and market Massachusetts lobsters to lobster lovers the world over.,, Gloucester has dominated the lobster trade in Massachusetts and the industry’s high profile here has helped mitigate some of the misery foisted upon the community by the continuing groundfish crisis.,, It is the state’s No. 1 port in both number of active lobstermen — an average of 136 annually during the past five years — and amount of lobster annually landed. Gloucester has averaged 2.94 million pounds per year over the past five years, according to the state Division of Marine Fisheries. >click to read<12:02
Selling ‘Gloucester Fresh’ to middle America
More than 1,500 miles separates Gloucester from Bentonville, Arkansas. But if Barry Furuseth has his way, he’ll connect the two geographical dots with an unceasing supply of fresh seafood from America’s oldest seaport. Furuseth, the owner of Blu Fresh Fish Marketplace in Bentonville, has become one of the staunchest acolytes of fresh Gloucester seafood and the city’s rich fishing heritage, incorporating both onto his restaurant menu and into the cases of his seafood market. “I want to showcase the American fishermen and I want showcase ‘Gloucester Fresh’,” Furuseth said Friday afternoon, invoking the name of the city’s overarching seafood marketing brand. “I want to show people that this is where their seafood is coming from, from these cold, clear, fresh waters. And to do that, we will market and sell ‘Gloucester Fresh’ seafood.” Read the rest here 08:47
Gloucester Fresh campaign lands a big one!
The city’s Gloucester Fresh seafood marketing efforts have landed the city a major commercial partner. The Ninety Nine Restaurant & Pub group, with 105 restaurants across New England and into upstate New York, will be featuring Gloucester-landed haddock on its spring menus. The agreement for the family restaurant chain to feature Gloucester seafood was announced Monday by Mayor Sefatia Romeo Theken and Ninety Nine President Charlie Noyes at a Gloucester House luncheon for more than 75 seafood buyers and processors who were visiting the city to tour Gloucester’s fishing infrastructure. Read the rest here 09:46
Model pitchmen: Fishermen promote “Gloucester Fresh” branding campaign
A year ago? No way. But in this, the springish winter of 2015-16, a late-afternoon February photo shoot along the docks at St. Peter’s Square and around the bend of Harbor Cove near Felicia’s Oil wasn’t all that much of a challenge. So, with the sun shining Wednesday afternoon and the temperatures hovering near 50 degrees, Gloucester Economic Development Director Sal Di Stefano accompanied his merry band of fishermen to their boats tied up along the waterfront so they could make like Mrs. Brady for the camera. “Come on Mark, work it,” Di Stefano called to Mark Ring as the Gloucester lobsterman posed on his boat, the Stanley Thomas, for Sperling Interactive photographer Coco Boardman, who is part of the effort to tell the stories of local fishermen. “Where’s that intensity?” Read the story here 08:16
