Tag Archives: Marketing

Marketing effort gets council nod

Old frustrations between lobstermen and dealers have been stirred by the debate about whether to renew a lobster marketing effort, but fishermen here decided they support continuing the marketing project. The Maine Lobster Marketing Collaborative (MLMC), launched by the Maine Department of Marine Resources (DMR) after a 2012 price crash, is set to sunset next year unless the Legislature acts to renew the program. The DMR Lobster Zone B council, meeting last week in the Mount Desert Island High School library, voted to support renewing the marketing program. click here to read the story 09:13

P.E.I. lobster fishermen begin the penny per pound Lobster Levy for marketing on Saturday

10-lobsters1P.E.I. lobster fishermen are the first in Canada to offer money from their catch to help market their product. The one-cent-a-pound levy will begin to be tallied when the first Island lobster is landed on Saturday. The chair of the new 12-member P.E.I. Lobster Marketing Board, Charlie McGeoghegan, says around a dozen proposals with recommendations how to spend the money have been submitted so far. He said those have come from consulting firms, fishing groups and individuals both on and off the Island. McGeoghegan wouldn’t share details, but said some of the ideas have been rejected already but a handful are still on the table. Read the rest here 13:10

Lobster levy regulations for buyers approved by P.E.I. cabinet

The P.E.I. cabinet has approved new regulations that will see a one-cent-per-pound lobster levy collected from buyers next spring. P.E.I. Agriculture and Fisheries Minister Alan McIsaac said this is the final step for the province, since the regulations for a one-cent-per-pound levy for lobster fishermen were passed in the summer. “The regulations are now going to be in place for both the harvesters and the buyers,” said McIsaac. The money will be used for marketing.  Read the article here 07:49

Sassy Seafood – Tuna From Boat to Belly

Teresa-and-Libbie-with-their-bountyFor Sassy Seafood, it’s all in the name. The homegrown company, started by two commerical fishing families, is gracious, flirtatious, energetic, wise, persistent, adventurous, and tenacious. Just over six years ago, Teresa Reeves and Libie Cain, two young mothers (who double as members of a commercial fishing fleet, boat owners and entrepreneurs) had a great idea. They joined forces to create wild, certified and sustainable micro-canned tuna that is caught fresh in the Pacific Ocean. Read the rest here  – visit Sassy Seafood here 12:23

Canadian and P.E.I. lobster brands can go hand-in-hand

Canada’s lobster fishery is already worth $1.7 billion annually and employs approximately 15,000 people, says the LCC’s executive director, Geoff Irvine. He said the LCC is setting out to grow those figures through its generic marketing and promotion strategy; one which presents the message: “The best lobster in the world comes from Canada.” “The P.E.I. lobster is a Canadian lobster. They go hand-in-hand,” Read the rest here 09:06

Marketing Maine Lobster: Effort Intensifies Amid Big Harvests

Maine’s lobster catch topped 100-million pounds again last year – proof that the surging supply of the state’s signature seafood shows no signs of dropping off. A shortage of markets for all that product Read more here 18:35