Tag Archives: sell directly to retail customers

For the first time in almost two decades, a fisherman sold fish straight from his boat at Fisherman’s Wharf.

Giuseppe “Joe” Pennisi sold about 230 pounds of rockfish, petrale sole and other fish from his boat on Saturday and Sunday, making him the first to take part in a pilot program at the Port of San Francisco that allows fishermen to sell directly to retail customers from their boats. David and Evelyn Riley of Fremont were the first customers to stroll up Saturday to Pennisi’s boat, the Pioneer, which was docked on Pier 47 near Scoma’s Restaurant.  click here to read the story 11:11