Tag Archives: Shetland fishermen

Shetland fishermen on the big screen in campaign to highlight sustainable seafood

Scottish fishermen are playing a starring role in a new television advert for a nationwide campaign to support sustainable fishing practices and promote healthy seafood stocks. The commercial has been created for the Marine Stewardship Council, an international non-profit organisation which sets science-based standards for sustainable practices and runs a globally recognised ecolabel and certification program to help guide consumers. It features fishermen from Shetland who operate an acclaimed local initiative which aims to balance commercial needs with conservation of the marine environment and has been released to coincide the MSC’s annual Sustainable Seafood Week, which runs until Friday. >click to read< 09:58