Tag Archives: WWF Panda logo
Pimpin’ the Panda! Four Corners questions WWF’s credibility
THE World Wildlife Fund (WWF) has come under fire after an ABC Four Corners report exposed WWF charges a large fee to use its Panda conservation logo as an endorsement of responsible practise and sustainability. It was revealed in secret documents leaked to the ABC that Tassal, Tasmania’s largest salmon producer, will pay the WWF about $250,000 each year over the next three years to use the WWF Panda logo and another $250,000 to use the Aquaculture Stewardship Council (ASC) label, which Tassal’s competitors believe gives it a huge commercial advantage. ABC’s Caro Meldrum-Hanna questioned how consumers can have confidence in Tassal’s product if the company paid for the WWF endorsement. WWF Australia CEO Dermot O’Gorman denied this payment compromised trust and maintained the WWF is the benchmark of conservation research. Read the rest here 09:13
