The Maine Lobster Industry Debuts First-Ever “Celebrate the Maine Lobster Roll,” an Impactful Twist on This Iconic Summer Dish

Lobster lovers, listen up. This summer, the Maine Lobster Marketing Collaborative (MLMC) is partnering with local restaurants and nationwide distributors to debut a new special: the “Celebrate the Maine Lobster Roll.”  The “Maine Characters” campaign will spotlight the broad impact the fishery has on the state of Maine and will feature the stories of the individuals behind the industry – from the fishermen to the processors, dealers, trap builders, restaurants owners and more. The “Celebrate the Maine Lobster Roll” will give diners a taste of the impact with custom materials including toothpicks, placemats, sandwich paper and postcards that feature these individuals, along with a QR code to the “Maine Characters” digital hub to learn more. The best part? Every roll sold will help support the fishery. >click to read< 08:29

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