SF firm specializes in the freshest California fish caught via small boats
The recent postponing of the 2024 commercial crab season off the central California coast, now set to open with catch restrictions on Jan. 5, highlighted anew how vital it has been for the Water2Table Fish Co. on San Francisco’s Fisherman’s Wharf to remain flexible. Being adaptable is essential given Water2Table’s mission of buying seasonal, sustainably harvested fish pulled from the waters off the California coast by a stable of 15 to 20 small-boat operators, said Joe Conte, who founded the business with his wife in 2011. “It’s a very dynamic business,” Conte said. “We’re dealing with a wild product and getting it into people’s homes and restaurants. It’d be like somebody placing a meat order, and the vendor has to go out and shoot it.” more, >>CLICK TO READ<< 06:40
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