Maine Lobster Marketing Collaborative plan will start with upscale restaurants
Collaborative leaders and their advertising agency outlined the new marketing plan Friday at the Maine Fishermen Forum. The plan starts by focusing on upscale restaurants in the Northeast, and working with well-known chefs to get them to use and talk about live Maine lobster. The prime marketing focus will be to increase demand and price for soft-shell – what the ad agency calls “new shell” — lobsters. Video, Read the rest here 13:33
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