Maine Lobster Marketing Collaborative responds to questions about its effectiveness

The Maine Lobster Marketing Collaborative, which spent $6.25 million over four years to market lobsters to well-known chefs and at restaurant events nationwide, is seeking to extend its contract beyond 2018, when the current five-year marketing agreement expires. A portion of the collaborative’s budget is paid through license fees paid by lobstermen and contributions by dealers and processors. click here to read the story 10:47

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