On Louisiana’s coast, communities embrace ‘Gulf of America’ rebrand
Sitting in the business office next to his boat dock and shrimp processing plant, David Chauvin couldn’t be more excited about the Gulf of Mexico’s rebrand to the Gulf of America. Chauvin is already scrawling Gulf of America on his seafood companies’ invoices. Last week, he submitted a trademark application for a new Gulf of America logo he plans to use on his shrimp packaging later this year. Chauvin’s life is intimately tied to, and almost entirely dependent on the gulf. His family businesses include David Chauvin Seafood, Bluewater Shrimp and Chicky Lou’s. They cover nearly all the stages of getting shrimp from the gulf to people’s plates. The companies sell fresh shrimp wholesale and through a retail store. They also peel, process and freeze shrimp, and supply shrimp boats with fuel and ice. Photos, more, >>CLICK TO READ<< 07:18
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