What to do with an icon: Boston PR firm hired to retool branding for Maine lobster
“We’ve got a great story to tell,” adds David Cousens, a fisherman and president of the Maine Lobstermen’s Association. “We’re poor at telling it, but we need to get better at it. We’re independent businessmen, we catch the product, we bring it in fresh. It’s a great, healthy, wild-caught product coming out of pristine water. We need to get that story out there because that story sells.” Read the rest here 20:59
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