Tag Archives: public relations firm Weber Shandwick
‘Superhero’ Maine lobstermen will star in worldwide lobster marketing
In December, the Maine Lobster Marketing Collaborative (MLMC) hired the global public relations firm Weber Shandwick, based in Boston, to help expand existing markets and find new ones. The company will lead public relations, advertising, social media and digital content on lobsterfrommaine.com. “We have a superhero in lobstermen, and a lot of brands don’t,” said Patty Stone, executive vice president at Weber Shandwick. “We have this halo effect from Maine. You don’t often walk into clients who have such built-in benefits.” Read the rest here 13:27
What to do with an icon: Boston PR firm hired to retool branding for Maine lobster
“We’ve got a great story to tell,” adds David Cousens, a fisherman and president of the Maine Lobstermen’s Association. “We’re poor at telling it, but we need to get better at it. We’re independent businessmen, we catch the product, we bring it in fresh. It’s a great, healthy, wild-caught product coming out of pristine water. We need to get that story out there because that story sells.” Read the rest here 20:59
