New marketing plan targets chefs to sell lobster by promoting “new shell lobster.”

July 29, 2015 New England

The goal of a new marketing and promotion effort is to have those tourists also eat Maine lobster in their home cities. The Maine Lobster Marketing Collaborative is leading the effort and was formed by the state and the industry. It is paid for by increased license fees on fishermen and dealers.The promotional target, at least to start, is out of state restaurants. Collaborative executive director Matt Jacobson said research identified 2,200 “upscale casual restaurants” between Maine and Delaware, which are considered the focus for the marketing effort. Video, Read the rest here,14:15

"new shell lobster.", Maine Lobster Marketing Collaborative

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The New England groundfish debacle (Part III): who or what is at fault? Nils E. Stolpe/FishNet

It took me a while to decide how to most accurately describe the situation that has been visited upon the New England fishing communities that are and since colonial times have been dependent on the groundfish fisheries.

NILS STOLPE: The New England groundfish debacle (Part IV): Is cutting back harvest really the answer?

While it’s a fact that’s hardly ever acknowledged, the assumption in fisheries management is that if the population of a stock of fish isn’t at some arbitrary level, it’s because of too much fishing. Hence the term “overfished.” Hence the mandated knee jerk reaction of the fisheries managers to not enough fish; cut back on fishing. What of other factors? They don’t count. It’s all about fishing, because fishing is all that the managers can control; it’s their Maslow’s Hammer. When it comes to the oceans it seems as if it’s about all that the industry connected mega-foundations that support the anti-fishing ENGOs with hundreds of millions of dollars a year in “donations” are interested in controlling. Read the article here

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