Tag Archives: through the merger
CAT Yellow: The Story Behind Caterpillar’s Iconic Logo & Color Scheme
When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That’s true of Caterpillar, too, even though it seems like the yellow-and-back color scheme has been around forever. Not too many people alive today remember that back in 1925, when this heavy machinery company came into being through the merger of the Holt Manufacturing Company and C.L. Best Tractor Co., its equipment wore a battleship gray color. That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold logo in use today. Photos, more, >>CLICK TO READ<< 10:37
