Inland Fisheries: Can Illinois turn Asian carp into Chilean sea bass? State to announce new name

A new name for the much-maligned fish will be announced Wednesday by state officials who hope the rebrand will shed the negative image of a muddy tasting bottom-feeder and inject the truth — they’re top-feeding plankton eaters that taste quite good. The “Big Reveal” will be hosted by the Illinois Department of Natural Resources,,, State officials hope the rebrand will lead to more people eating the fish, which would lead to more commercial fishing operations to pull them from the Illinois River and, ultimately, decrease their numbers and the risk that Asian carp could eventually make their way into the Great Lakes. >click to read< 17:37

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