The Maine Lobster Marketing Collaborative – Lobster marketing campaign draws criticism, converts

The collaborative has always been a controversial topic in lobster fishing circles. Other regional foods have promotional boards with far bigger budgets – California avocado, Georgia peaches, California almonds – and some fishermen say it’s long past time that Maine got serious about promoting its signature food. Others resent paying higher fishing license fees to underwrite the collaborative’s $2.2 million budget. click here to read the story 10:35

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