Push on to brand, market Massachusetts lobster

August 18, 2018 New England

Building on the success of its Gloucester Fresh seafood branding campaign, the city of Gloucester plans to apply the same formula to help brand and market Massachusetts lobsters to lobster lovers the world over.,, Gloucester has dominated the lobster trade in Massachusetts and the industry’s high profile here has helped mitigate some of the misery foisted upon the community by the continuing groundfish crisis.,, It is the state’s No. 1 port in both number of active lobstermen — an average of 136 annually during the past five years — and amount of lobster annually landed. Gloucester has averaged 2.94 million pounds per year over the past five years, according to the state Division of Marine Fisheries. >click to read<12:02

"Gloucester Fresh", Beth Casoni, lobster, Massachusetts lobster, Massachusetts Lobstermen’s Association, seafood branding campaign, Seaport Economic Council grant

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The New England groundfish debacle (Part III): who or what is at fault? Nils E. Stolpe/FishNet

It took me a while to decide how to most accurately describe the situation that has been visited upon the New England fishing communities that are and since colonial times have been dependent on the groundfish fisheries.

NILS STOLPE: The New England groundfish debacle (Part IV): Is cutting back harvest really the answer?

While it’s a fact that’s hardly ever acknowledged, the assumption in fisheries management is that if the population of a stock of fish isn’t at some arbitrary level, it’s because of too much fishing. Hence the term “overfished.” Hence the mandated knee jerk reaction of the fisheries managers to not enough fish; cut back on fishing. What of other factors? They don’t count. It’s all about fishing, because fishing is all that the managers can control; it’s their Maslow’s Hammer. When it comes to the oceans it seems as if it’s about all that the industry connected mega-foundations that support the anti-fishing ENGOs with hundreds of millions of dollars a year in “donations” are interested in controlling. Read the article here

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