Tag Archives: seafood branding campaign
Push on to brand, market Massachusetts lobster
Building on the success of its Gloucester Fresh seafood branding campaign, the city of Gloucester plans to apply the same formula to help brand and market Massachusetts lobsters to lobster lovers the world over.,, Gloucester has dominated the lobster trade in Massachusetts and the industry’s high profile here has helped mitigate some of the misery foisted upon the community by the continuing groundfish crisis.,, It is the state’s No. 1 port in both number of active lobstermen — an average of 136 annually during the past five years — and amount of lobster annually landed. Gloucester has averaged 2.94 million pounds per year over the past five years, according to the state Division of Marine Fisheries. >click to read<12:02
New Bedford launches seafood branding campaign and website
For generations New Bedford fishermen withstood the elements to do their jobs. Through rain storms they fished. In choppy waters they fished. Against harsh winds they fished. So it was fitting that the unveiling of the city’s newly-created seafood brand was delivered in the rain at the Custom House Square in downtown New Bedford Thursday evening. “We are the biggest, the baddest, the most comprehensive fishing port in America,” Mayor Jon Mitchell said. “We are going to scream from the mountain tops that we are the biggest fishing port in America. We are a real seaport and real fishing port. We want everyone to know that.” click here to read the story, click here to visit www.NewBedfordSeafood.org 09:31
