Tag Archives: new marketing theme
A dark horizon
If you’re an Alaska commercial salmon fishermen, be forewarned; the farmers in Wisconsin are coming for you. Enter the marketers. “A Better Ocean in Your Backyard” is the new marketing theme of Superior Fresh, a recirculating aquaculture system (RAS) farm in America’s Heartland: “Until now, it’s been impossible to get truly fresh Atlantic salmon in the Midwest, not to mention salmon of the incredible quality that Superior Fresh offers. Healthy, delicious, and without the same contaminants you’d find in the wild. And we did it sustainably to boot.” The word that will, or should, jump out to Alaskans (everyone, everywhere) there is “wild.” >click to read< 10:33
