Tag Archives: promotion strategy
Lobster Council of Canada implementing long-term value marketing strategy
A three-year marketing and promotion strategy for Canadian lobster is being implemented by the Lobster Council of Canada.,,, “We will then implement a comprehensive generic marketing and promotion strategy in the domestic market, the United States and take advantage of positive trade agreements such as CETA and CPTPP in Europe and Asia,” says Irvine.,, The North Atlantic Right Whale, the Seafood Import Monitoring Program, the Marine Mammal Protection Act, Invasive Species in Sweden and EU, and Lobster Husbandry in EU and North America are among the known issues that can impact the marketplace for Canadian lobsters, he says. >click to read< 09:39
