Supporting Innovation and Business Development in Ocean Technology

April 3, 2023. To enhance marketing and business development in the ocean technology industry, the Honourable Andrew Parsons, KC, Minister of Industry, Energy and Technology, today announced over $138,000 through the Business Development Support Program for two businesses operating in this sector.

Notus Electronics Limited is a privately-owned, St. John’s-based manufacturer of hydro acoustic net monitoring solutions. Incorporated in 1992, the company has developed and commercialized a unique omnidirectional sonar technology, mainly for offshore trawling and netting. Notus’ team of 12 employees has developed a Trawl Positioning System that is capable of communicating trawl net position relative to the trawler’s position and the ocean bed – the only product of its kind currently available in the market. To assist with marketing this unique product both locally and internationally, the company is receiving a non-repayable contribution of $98,169 from the Business Development Support Program.

SubC Imaging, founded by Chad Collett in 2010, designs and manufactures underwater cameras, systems, LED lighting, lasers, DVRs, and remote operations solutions. The company has nearly 30 employees and clients all over the world. Through the Business Development Support Program, the Provincial Government is providing a non-repayable contribution of $40,775 to support the purchase of an Enterprise Resource Planning system, which will enable the company to streamline current procurement functions, integrate firm-wide business functions, and provide management with critical key performance indicators to enable better-informed business growth decisions.

The Provincial Government supports small and medium-sized businesses that are committed to developing and growing their operations through initiatives towards productivity improvement, knowledge/personnel development, and/or expansion of export markets. Support for these projects demonstrates the Provincial Government’s commitment to strengthen the province’s economic foundation by facilitating growth and innovation in our industries and technologies.

“As a government, we continue to support technological advancements and innovations in our key industries, one of which is the ocean economy. Investing in promising ocean technology companies like Notus and SubC enables them to access the right resources and tools needed to compete in an increasingly globalized market, which in turn enables economic development and creates economic opportunities in the province.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology

“For more than 30 years, Notus has developed and supplied unique underwater acoustic solutions to the fishing, scientific and offshore industries. This support from the Provincial Government will be instrumental in introducing the Trawl Positioning System to our worldwide distribution network. The product has become an integral part of our product offering and growth strategy.”
Brad Henderson
Notus Electronics Ltd.

“We are incredibly grateful for the funding provided by the Business Development Support Program. This investment will enable us to implement a transformative new tool for our company, an ERP system that will enhance our productivity, efficiency, and innovation. This support will help us continue to push boundaries and remain at the forefront of the subsea imaging industry.”
Chad Collett
CEO, SubC Imaging


Learn more
Business Development Support Program

Notus Electronics

SubC Imaging

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