RI Seafood brand catching on!
– Four years of meetings with fishermen, tourism and commerce representatives, scientists, fish processors, health department officials, chefs and restaurants owners to develop and implement a Rhode Island Seafood brand (seal) is starting to catch on. There’s no doubt in my mind that it will pay off with big dividends for the fishing industry and tourism in Rhode Island. Ultimately it is (and will be) a big shot in the arm for RI’s economy. However, the big winners of this branding initiative will be Rhode Islanders. We get to dine out or eat at home more seafood that is grown and/or landed in Rhode Island as that is what the RI Seafood label means. Look for the RI Seafood label and you know the fish was grown and/or landed in Rhode Island. Presenter after presenter at the Seafood Marketing Collaborative meeting shared success stories about implementing the RI Seafood brand. Highlights included: A very successful Calamari Cook-Off in Narragansett in September where a 1,000 pounds of fresh Rhode Island calamari (donated by the industry) was prepared by area restaurants and chefs with thousands of people in attendance. RI lands more squid that any other port in the nation. Read the rest, including some EBM, click here 22:29
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