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CAT Yellow: The Story Behind Caterpillar’s Iconic Logo & Color Scheme

October 15, 2024 National

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That’s true of Caterpillar, too, even though it seems like the yellow-and-back color scheme has been around forever. Not too many people alive today remember that back in 1925, when this heavy machinery company came into being through the merger of the Holt Manufacturing Company and C.L. Best Tractor Co., its equipment wore a battleship gray color. That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold logo in use today. Photos, more, >>CLICK TO READ<< 10:37

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The New England groundfish debacle (Part III): who or what is at fault? Nils E. Stolpe/FishNet

It took me a while to decide how to most accurately describe the situation that has been visited upon the New England fishing communities that are and since colonial times have been dependent on the groundfish fisheries.

NILS STOLPE: The New England groundfish debacle (Part IV): Is cutting back harvest really the answer?

While it’s a fact that’s hardly ever acknowledged, the assumption in fisheries management is that if the population of a stock of fish isn’t at some arbitrary level, it’s because of too much fishing. Hence the term “overfished.” Hence the mandated knee jerk reaction of the fisheries managers to not enough fish; cut back on fishing. What of other factors? They don’t count. It’s all about fishing, because fishing is all that the managers can control; it’s their Maslow’s Hammer. When it comes to the oceans it seems as if it’s about all that the industry connected mega-foundations that support the anti-fishing ENGOs with hundreds of millions of dollars a year in “donations” are interested in controlling. Read the article here

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