Tag Archives: lobster marketers
Maine lobster marketers look to re-brand ‘shedders’ as treat
When Maine’s lobsters start shedding their shells, restaurant owner Steve Kingston goes to the docks with a message for lobstermen: bring ’em to me. Kingston is among a group of people in Maine’s lifeblood seafood industry trying to make the coming season the summer of shedders. The Maine Lobster Marketing Collaborative, a group funded by the state’s lobster fishermen, dealers and processors, is launching a push to re-brand recently-molted lobsters as a regional treat that deserves more attention from chefs, restaurants and vacationing tourists. Read the rest here 11:49
