Nova Scotia lobster, or ‘Boston Lobster’ in China, could be rebranded

With Canadian lobster sales in China at record levels, a major Nova Scotia exporter is trying rebrand the tasty crustacean to overcome its generic name in China: “Boston lobster.” “We all know Canadian lobster is better quality than lobster from the U.S. side,” says Jack Liu, of Zoneco, a large Chinese seafood company that has bought into the Nova Scotia lobster industry. “It’s stronger, the meat is fuller. The yield is high, there is more meat inside. “The first company in the Chinese market was American. “Boston lobster” has, as a result,,, Read the rest here 12:51