WATCH: Joaquin Pheonix PETA Ad Seems Too Fishy For ABC

In the ad, The Master star can be seen submerged in water when he slowly begins to lose air. As he flails, an ominous voice-over by the actor intones: “In water, humans drown just as fish suffocate on land. It’s slow and painful and frightening. And we do it to more than one trillion fish every year.” Watch it here