Tag Archives: XtraTuf
Rocky Brands To Acquire Original Muck Boot Company and Xtratuf
Rocky Brands, Inc. announced that it has entered into a definitive agreement to acquire the performance and lifestyle footwear business of Honeywell International, Inc. including The Original Muck Boot Company and Xtratuf footwear brands, for a purchase price of $230 million.,, The Original Muck Boot Company pioneered the rubber and neoprene boot category. Xtratuf, an outfitter in the commercial fishing segment, has provided Alaskan fishermen with footwear for wet conditions for nearly 60 years. >click to read< 13:55
A Message From XTRATUF
“During these challenging times, the team at XTRATUF wants to ensure the fishing community works together, stays safe and feels supported, whether on land or sea. “The fishing industry and fishermen need continued consumer access for purchasing fish and seafood, and many businesses are offering alternative delivery options. XTRATUF is hoping to help support the community by connecting consumers across the country to healthy, fresh protein, shipped directly to your doorstep. XTRATUF is also actively working to build consumer awareness through a new #XTRATUFTOGETHER campaign, because even during challenging times, we can stand together and keep each other healthy. >click to read< 07:40
Why Alaska’s Favorite Boot Brand Is Becoming a Hit All Over the U.S.
Alaska may not be considered a fashion destination, but a particular brand of rugged waterproof boots is showing up all over the state, on everyone from salmon fishermen to schoolkids. And consumers in the Lower 48 are taking notice. Recognized for its iconic brown Legacy pull-on boot, Xtratuf has been protecting Alaskans since the 1960s against harsh weather conditions, including heavy rainfall, which can average 90 inches annually in the southeast part of the state. click here to read the story 18:45
XtraTuf Says Their Boots Are Better
Two years ago, parent-company Honeywell transferred production of iconic Alaskan footwear brand XtraTufs from Rock Island, Illinois, to a factory in China, and the product that rolled off the line was nowhere near what Alaskans had come to expect. XtraTuf says the quality is back to normal and they want to replace any pairs purchased that didn’t hold up, no questions asked. KDLG’s Dave Bendinger has more:@kdlg 15:08
